Unlocking Your True Worth: Mastering the Effective Billing Rate

In this powerful framework, you will learn how to Calculate Your EBR, Identify Low Value Tasks, Strategies to Grow Your EBR, and download the tools needed! Doing this will save you Time and make you Money!

Understanding your effective billing rate (EBR) is crucial for small business owners who often juggle multiple roles. While you might have a set hourly rate, your EBR reflects the actual income you generate per hour worked over a year. This quick-fire summary will help you grasp the concept of EBR, identify tasks that may be undervaluing your time, and provide strategies to optimize your work schedule for better financial outcomes.

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  • Defining Effective Billing Rate (EBR): Your EBR is not just your hourly rate; it's the total income you earn divided by the total hours you work annually. For instance, if you aim to take $200,000 from your business and work 2,500 hours a year, your EBR is $80 per hour. This figure helps you evaluate whether your time is being spent on tasks that truly reflect your worth.

  • Identifying Low-Value Tasks: Many small business owners wear multiple hats, from sales to bookkeeping. It's essential to recognize tasks that fall below your EBR. For example, if you're doing $15 an hour work when your EBR is $80, you're undervaluing your time. Delegating these tasks can free you to focus on higher-value activities.

  • Case Study - The Landscaper: A landscaper with a successful business was bogged down by low-value tasks, like picking up parts for equipment. By realizing the cost of his time, he learned to delegate these tasks, allowing him to focus on more valuable work. This shift enabled him to take his first real vacation in years, highlighting the importance of aligning tasks with your EBR.

  • Strategies for Optimizing EBR: To maximize your EBR, focus on tasks that meet or exceed your rate. Consider outsourcing or delegating lower-value tasks, even if it seems unaffordable initially. The potential income from focusing on higher-value work can offset these costs, creating a significant value gap that benefits your business.

  • Reassessing Your Workload: Regularly evaluate your workload to ensure you're not slipping into low-value tasks. Ask yourself what you want to earn and how many hours you're willing to work. Then, strive to maintain or exceed your EBR by prioritizing tasks that align with your financial goals.


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