You only get one chance to have an impact and make an impression, and you have to make the most of that opportunity. This article will explain why having a well-prepared, clear, and unambiguous 'ask' for your next networking event can be a game-changer. I have been in so many of these meetings where most of what I hear is blah, blah, blah; no differentiation, no specificity, no clarity, and guess what you get - no leads, no referrals, and no new business! Stack the deck in your favour; read on and then download my Networking Ask AI Prompt! And there's more - in the next week or so, I will send you at least 3 more great other Prompts to help you with your messaging and marketing!

Does this sound familiar?

You attend a networking event, whether in-person or virtual. Personally, I much prefer the in-person. Maybe it is a formal group you belong to, like BNI or Chamber of Commerce or a Single Mom's Group. It really does not matter. You are probably paying to attend; you probably have to travel to get there, and so you are committing money and your most valuable asset (your time). If you are just doing this to hang out with a few folks and maybe meet someone new, you would be better off joining a coffee club. If your intent, like most of those who attend these, is to meet new prospective referral partners or clients by promoting your brand, you should be strategic in your approach and tactical in your execution.

Pretend we just met at a networking event, maybe a Chamber of Commerce breakfast, and I walk up to you and I have a name tag on and it says Wayne, and you have one on and it says Mary or Bill. I say, Hey Mary, what do you do? You say you're a lawyer, and then I say I'm an accountant. I got nothing against lawyers and accountants, but where does the conversation go? Guess what? It probably doesn't go very far because we all know what lawyers and accountants do, and you end up doing small talk rather than actually networking and learning more about each other's business. Your "what do you do" statement is like a hook that gets that other person to go. That's interesting; tell me more. If I were an accountant, I might say something like, "I help my clients keep more of their money and away from the tax folks." Again, the objective is to start a meaningful conversation, and it starts with you having a well-prepared 'ask' that helps you frame your 'what do you do' statement.

Does having an ask really matter?

Having a prepared request for assistance, or "ask," at a networking event is critical for several reasons.

1. Firstly, it allows you to clearly articulate your needs and objectives, making it easier for others to understand how they can help you. This clarity not only saves time but also increases the likelihood of receiving meaningful support.

2. Secondly, a well-prepared ask demonstrates professionalism and forethought, which can leave a positive impression on potential collaborators or mentors. It shows that you are serious about your goals and have taken the time to consider how others can contribute to your success.

3. Lastly, having a specific ask can facilitate more productive conversations, as it provides a clear starting point for dialogue and can lead to more targeted advice or introductions. In essence, a prepared ask is a strategic tool that can significantly enhance the effectiveness of your networking efforts.

Key Components of a Great Ask

1. Clarity and Specificity. Clearly articulate what you are seeking and why. Be specific about the type of assistance, information, or connection you need. For example, "I'm looking for an introduction to a marketing professional experienced in digital strategy for small businesses," rather than a vague "I need help with marketing."

2. Value and Relevance. Highlight the value or purpose of your request and how it aligns with the other person's expertise, network, or interests. Frame your ask in a way that shows you’ve considered how it might benefit both parties. For instance, "Given your extensive experience in XYZ, I thought you might have insights or connections that could guide my next steps."

3. Actionable Next Steps. End with a clear call to action or next step, such as scheduling a follow-up, introducing you to a contact, or sharing specific resources. Keep the ask manageable, respecting their time and willingness. For example, "Would you be open to a 15-minute call to discuss your experience with [topic]?" or "Could you introduce me to [specific person] if you think they’d be a good fit?"

These elements ensure your request is thoughtful, concise, and actionable, increasing the likelihood of a positive and productive response. To help you create your next Ask, download the Networking Ask AI Prompt, answer a few questions and give it a go!